We are a consulting firm based in the Twin Cities focused on helping businesses create better products and services by empowering teams to do great work.  We use our unique experience across business practices (sales, marketing, development, support, and product management) to help you become more responsive, more customer-centric, and more productive.  Contact us today to get started.


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Huruda is a Korean word meaning “to flow.”

In his seminal work, “Flow: The Psychology of Optimal Experience,” Csíkszentmihályi outlines his theory that people are happiest when they are in a state of flow— a state of concentration or complete absorption with the activity at hand and the situation.

It is a state in which people are so involved in an activity that nothing else seems to matter. The idea of flow is identical to the feeling of being in the zone or in the groove.

In an interview with Wired magazine, Csíkszentmihályi described flow as “being completely involved in an activity for its own sake. The ego falls away. Time flies.

Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost.

At Huruda we are determined to collaborate with our clients and help them find their flow.



Chris Barron

Prior to founding Huruda Inc., Chris Barron was a Product Management and Product Marketing veteran in Silicon Valley.  His career spans a wide range of businesses from a boutique artificial intelligence firm to the likes of Oracle, Yahoo! and VMware – three of the largest software companies in the world. It also spans diverse technologies from the old days of floppy disks to multi-platform enterprise applications and SaaS offerings running in the cloud.

Chris possesses deep experience in bringing ideas to market and managing product life-cycles.  And if you’re struggling with concepts like Product-Centric Design, Lean, Agile, Kanban, or whatever else, he has a particular talent for distilling chaos into clarity, enabling people to connect theory with practice and to see a path forward.

Since founding Huruda in 2013, he has worked with clients in a range of industries including finance, industrial power management, manufacturing, telecommunications, insurance, and advertising.  Contact us today, and we look forward to learning about you.


Email: chris.barron@huruda.com