We had a great January virtual class for Agile Marketing Boot Camp! One of the nice things about virtual classes is that you can avoid weather-related hassles. And in this case, we had students from all around the country and we all had two things in common:
- Inspiration to continually improve our marketing skills.
- Really, really, really cold weather.
I was also initially surprised at how much the class knew about Newsjacking – the art/science of inserting your content into a breaking news cycle. While we all had fun groaning at the bad examples of Newsjacking in class, I was impressed by how well some students’ companies were already doing it. These were businesses in fairly conservative (e.g. buttoned-down) industries, and yet they were “old pros” at a really new marketing tactic. When we talked about their strategies, it became clear why it made sense for them. I won’t discuss the details here, but suffice it to say they used this cutting-edge tactic to deliver appropriately “buttoned-down” content.
Just an example of the interesting stuff we all learn in class – students and instructors alike!