WHAT “HURUDA” MEANS

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Huruda is a Korean word meaning “to flow.”

In his seminal work, “Flow: The Psychology of Optimal Experience,” Csíkszentmihályi outlines his theory that people are happiest when they are in a state of flow— a state of concentration or complete absorption with the activity at hand and the situation.

It is a state in which people are so involved in an activity that nothing else seems to matter. The idea of flow is identical to the feeling of being in the zone or in the groove.

In an interview with Wired magazine, Csíkszentmihályi described flow as “being completely involved in an activity for its own sake. The ego falls away. Time flies.

Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost.

At Huruda we are determined to collaborate with our clients and help them find their flow.

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